NAVAJA PROD.
BRANDING (2024-2025)
NAVAJA PROD.
Navaja Prod is a cutting-edge audiovisual production brand developed around the concept of precision, sharp storytelling, and strong visual identity. The core idea behind the project was to translate the meaning of “navaja” (blade) into a visual language: clean, bold, intentional, and impactful.
I worked on the conceptual development of the brand, shaping its positioning, tone, and visual direction. The slogan “Cutting Edge” was not only a statement of innovation but a strategic anchor — reinforcing the idea of sharp ideas, precise execution, and contemporary aesthetics.
The brand identity was designed to feel modern, confident, and visually striking, appealing to artists, creators, and forward-thinking clients seeking high-impact audiovisual production. Every element — from naming to messaging — was built to communicate clarity, attitude, and creative precision.
This project reflects my approach to brand development: concept-driven, strategically grounded, and visually cohesive.
PROJECT003
